AMB: Health Solutions - Antonio Albuquerque

I designed AMB's corporate website to convey credibility and sophistication, highlighting the company's scale and making contact easy.

(1) Challenge

Create a website that represented the business exceptionally well, with an image of sophistication and credibility.

(2) My role

UX and UI: client meetings, benchmarking, wireframes and final interface.

(3) Solution

A clean, striking corporate website that highlights the company's reach and simplifies contact.

(4) Delivery

Four pages: Home, About, Projects and Contact, from wireframe to final product.

Context and problem

AMB is a company specialized in healthcare solutions and hospital management. The challenge was to create a website that truly represented the business exceptionally well, with an online presence that would impress the team, convey sophistication and stand out, with a clean, striking design.

After several meetings and in-depth discussions, I found that the company was mainly looking for a corporate website. The decision reflected the intention to comprehensively present the core aspects of the company's work and identity, reinforcing its credibility and expertise in the sector.

Process

I started with benchmarking to find companies that could serve as references. Since it's a very specific niche, I widened the research to international and Brazilian websites. With the references gathered, I moved on to building the website.

(1)

Meetings

Understanding the business and the corporate nature of the website.

(2)

Benchmarking

Brazilian and international references in the niche.

(3)

Wireframes

Digital prototypes of Home, About, Projects and Contact.

(4)

Final interface

Clean design, focused on credibility.

Digital prototypes

Wireframe: Home. Click to enlarge.

Wireframe: About. Click to enlarge.

Wireframe: Projects. Click to enlarge.

Wireframe: Contact. Click to enlarge.

Final product

Two tasks were priorities in building the website. The first was to highlight the company's scale, showing its reach and relevance in the sector. The second was to simplify the path for clients to get in touch, with a direct, efficient experience in specific sections of the site.

Highlighting scale Reach and relevance in the sector

Simplified contact Direct, efficient sections

Final AMB website. Click to enlarge.

Final version: Home. Click to enlarge.

Final version: About. Click to enlarge.

What I learned

This was a project where I met new people and deepened my knowledge of an area I barely knew: healthcare solutions and hospital management is a vast and impactful field.

As with every project, working on it was a learning experience. Thanks to AMB for the opportunity.