Portfolio

Bertha Home

How I structured an online store for designer furniture, with a catalog by collection and custom orders via WhatsApp.

Client Bertha Home
Industry Designer furniture · Online store
Role UX / UI Design and development
Company Logical Sites
Format E-commerce
Website berthahome.com.br
View case

I structured the Bertha Home online store with a catalog by collection, interest-free installments, a Pix discount and custom orders.

(1) Challenge

Sell designer furniture online, with many collections and material lines, in a simple way.

(2) My role

UX/UI Design and development of the online store.

(3) Solution

Catalog by collection, payment terms front and center and WhatsApp to customize the order.

(4) Delivery

An online store with products, collections, material lines and corporate projects.

Context and goal

Bertha Home believes in functional, creative design for everyday life, with designer furniture that needs no glue, nails or screws.

The online store needed to showcase the design of each piece, organize the catalog by collection and material line and make buying easy, including customizing the order.

Design decisions

(1)
Catalog by collection

Product families and house classics front and center.

(2)
Material lines

Lamina, Chroma and Teca explained to help customers choose.

(3)
Visible terms

Interest-free installments, Pix discount and a welcome coupon.

(4)
Customization

A button to customize the order via WhatsApp.

Mobile version of the Bertha Home website

Mobile version: the website was designed mobile-first.

Website screens

Screenshots of the live home page, from top to footer. Click any image to enlarge.

(1) Top of the page: above the fold
(2) Middle of the page, part 1
(3) Middle of the page, part 2
(4) Middle of the page, part 3
(5) Middle of the page, part 4
(6) Footer and contacts

On mobile

The same page on a phone screen: content reflows into a single column, with contact calls to action always within reach.

(1) Screen 1
(2) Screen 2
(3) Screen 3
(4) Screen 4

What the website delivers

Catalog Products organized by collection
Content Brand concept and how we make it
Payment Interest-free installments and Pix discount
Corporate projects A channel for made-to-order requests
Customer service Custom orders via WhatsApp

From UX to development

At Logical Sites, I handle the project from start to finish: talking with the client, content structure, interface design, development and launch. The focus is a clear website, fast on mobile and with direct paths to contact.

Structure and content Pages built around what the client sells
Interface Responsive, mobile-first layout
Contact Calls to action and WhatsApp at strategic points
Launch Website live, with maintenance support