Portfolio

Taguatinga
Geradores

How I structured the website of a generator company that sells, rents and services generators, with quotes straight on WhatsApp.

Client Taguatinga Geradores
Industry Generator sales, rental and maintenance
Role UX / UI Design and development
Company Logical Sites
Region Federal District, Brazil
View case

I built the Taguatinga Geradores website with one page per service, and quote requests straight on WhatsApp.

(1) Challenge

Present generator sales, rental and maintenance to retail, industry and agribusiness in the Federal District.

(2) My role

UX/UI Design and development of the website, from page structure to launch.

(3) Solution

One page per service, models by power output and a quote in 1 minute via WhatsApp.

(4) Delivery

A live website with sales, rental, maintenance, FAQ and service across the entire Federal District.

Context and goal

Taguatinga Geradores sells, rents and services generators from 3 to 150 kVA, diesel and gasoline, for shops, factories, construction sites and agribusiness in the Federal District and surrounding area.

The website's goal is simple: anyone who urgently needs power has to quickly understand what the company offers and request a quote effortlessly.

Design decisions

(1)
Direct message

Headline "Don't get left without power." and capacity figures right at the top.

(2)
One page per service

Sales, Rental and Maintenance explained separately.

(3)
Models by load

Generators presented by power output, so clients find the right one.

(4)
Quote in 1 minute

WhatsApp button and short form at decision points.

Mobile version of the Taguatinga Geradores website

Mobile version: the website was designed mobile-first.

Website screens

Screenshots of the live home page, from top to footer. Click any image to enlarge.

(1) Top of the page: above the fold
(2) Middle of the page, part 1
(3) Middle of the page, part 2
(4) Middle of the page, part 3
(5) Middle of the page, part 4
(6) Footer and contacts

On mobile

The same page on a phone screen: content reflows into a single column, with contact calls to action always within reach.

(1) Screen 1
(2) Screen 2
(3) Screen 3
(4) Screen 4

What the website delivers

Sales Portable models, generator sets and soundproofed units
Rental Events, construction, retail and industry, emergencies
Maintenance Preventive, corrective, parts and contracts
Trust Fast delivery, qualified technicians and free sizing
Questions Common questions section

From UX to development

At Logical Sites, I handle the project from start to finish: talking with the client, content structure, interface design, development and launch. The focus is a clear website, fast on mobile and with direct paths to contact.

Structure and content Pages built around what the client sells
Interface Responsive, mobile-first layout
Contact Calls to action and WhatsApp at strategic points
Launch Website live, with maintenance support